NIKE BATTLE FORCE
Nike embarked on their celebration of Basketball in South Africa in style. To commemorate all those that hug the block and take over the streets, Nike fused hip hop, Basketball and street-style through the Battle Force campaign that spanned over three months. Until Until was called upon to be a part of this ambient activation through influencing and galvanizing support for the local adaptation of the Battle Force campaign.
Through our “own generated” content, utilization of database and social share of voice, we managed to bring people together and celebrate street culture.
Each of the members of Until Until joined the Nike Special Force team and were dripped out in Nike gear for the official TVC and the activation that followed thereafter. The end result was seen through online engagement throughout the campaign with the members of Until Until and the Until Until page itself along with sparking the conversation on the streets.
INFLUENCER MARKETING, CONTENT CREATION