JABARI X 2LEE STARK

EDCON

BRIEF

We were tasked by the Jabari brand of the EDCON group to organize 2Lee Stark’s “Own It” music video launch. Our brief required us to take the launch to the streets of Johannesburg and with the assistance of the brand, we developed an idea to launch the music video through a live and engaging performance at Alex Theatre.

APPROACH

Jabari and Until Until took over the underground of the theatre and transformed the space in to a mini-concert where 2Lee Stark, alongside the other Jabari ambassadors debuted the music video in style.

OUTCOME

Until Until was able to host very successful event. The hashtag #OwnIt trended on social media through out South Africa.

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JOB

PRODUCTION, INFLUENCER MARKETING

CLIENT

EDCON